Etnia

2001: ETNIA BARCELONA IS BORN

An Independent Eyewear Brand

David brought color to a product that, up until that point, had only been brown or black. If there was one thing he knew, it was that he did not want to dedicate his efforts to just manufacturing glasses; he wanted something more. That something was creating a brand. A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through color and art. That’s how Etnia Barcelona was born.

BARCELONA

The city that inspires us

Barcelona plays an important role in our history as it has witnessed the birth and growth of our company. It’s a city that is open to the world, innovative, rebellious and visionary. It’s a dynamic city that evolves at the speed of light, but that never forgets where it came from. Barcelona has forged our character and our way of doing things. A brand that always looks forward without forgetting its roots.

Etnia Barcelona offers exclusive sun and eyeglass designs with color featuring as the key element. The brand, with a clear concept of breaking boundaries, is closely linked to art and culture, and all its campaigns revolve around these two concepts.


Theo

THEO LOVES YOU 

What began as a memo on an order form has developed into the slogan for the most headstrong, innovative eyewear brand in Belgium. In 1989, Wim Somers and Patrick Hoet (both opticians with their own stores) decided to design and present an avant-garde collection like nothing else on the market. Collections over the years have appealed to a wider audience while maintaining that distinctive THEO vibe, but they still have a soft spot for the innovator and release their most daring designs under the THEO Eyewitness label. 

Based in the design capital of Antwerp, the THEO family business is now managed by a fresh new generation of innovators (Wim's sons), Mik, Jan and Toon. Patrick ensures the design style as executive designer, working closely with the THEO design team. 


Sabine be

For those who love bold fashion statements, Sabine Be Optical and Sunglass Brand is the perfect fit. With a childhood dream of creating something unique and stylish, Sabine has achieved that and more. Each pair of glasses is handmade in France using only the best materials, ensuring that the quality is second to none.  

The Sabine Be Optical and Sunglass Brand caters to all genders and ages. Whether you’re looking for something classic or something a little more daring, there’s something for you. The frames are designed to stand out and make a statement, so they’re not for the shy or faint hearted.  
 


Coco song

Drawing inspiration from the mystery of the Orient, using the finest materials in the world, Italian brand Coco Song creates women's luxury eyewear delivering an unparallel artistic masterpiece in each and every frame. Exquisite elements such as silk, dried flowers, feathers, semi-precious stones, metal accents and enameling are matched with one of a kind acetates. Each frame is made by the careful hand and expertise of an artisan master taking a minimum of six months to perfect. A magical blend of Italian design and oriental culture delivers…. an artistic masterpiece


Zenka

Made in France 

A different positioning! 

Modular or nothing! Recognized and marketed worldwide, all Zenka creations are customizable. The opticians who distribute them have one thing in common: the desire to mark their difference. 

Inventive - Colourful - Unique

Zenka’s focus is the world of fashion, and it’s the passion about both art and design, that draws inspiration. 

The designer has made it her mission to reflect all fashion trends in her eyewear. 


Talla

Talla

TALLA EYEWEAR is a Men, Opticals and Sunglasses collection, designed, imagined by Gianluca Gualandi.

In Bologna, everybody calls him TALLA. Gianluca Gualandi, an optician who created and operated niche optical and accessories, practiced in Italy from 1989-2005. Gianluca was always curious about art, had a love for design and fashion, and a great passion for cooking. He owes his sense of precision and attention to detail to this mother who was a haute couture seamstress. In 2004, he met Caroline Abram, and moved to Paris for love. After collaborating on the development of Caroline Abram’s designer eyewear brand, he launched TALLA in 2016. Gianluca has devoted his brand as the ultimate accessory of masculine elegance for men. The eyewear uses a combination of materials including High Density Cellulose Acetate (HDCA), pure titanium, and italian leather.


Face a Face

FACE A FACE

Launched in 1995, FACE A FACE is a contemporary eyewear brand founded in France by Pascal Jaulent, Nadine Roth and Alyson Magee. After joining the DESIGN EYEWEAR GROUP in 2015, FACE A FACE moved its headquarters to Denmark. Today, FACE A FACE has offices around the world - from Aarhus to Paris and San Francisco. The design team remains based in Paris and frames are crafted in France, Italy or Japan, depending on the expertise required.

FACE A FACE is an audacious, non-conformist eyewear brand. It was born from Parisian artistic culture more than 25 years ago and has been evolving with it ever since. The collections draw inspiration from modern art, architecture, contemporary design and fashion trends.

With exquisite combinations of materials, unique shapes and vibrant colour palettes, FACE A FACE collections strike a perfect balance between quality, function and design. From sophisticated to playful, each collection has a distinctive character and emotion, making the eyewear as unique as the face wearing it.

"FACE A FACE is more than just a brand. It's a reflection of the best the world has to offer. Each frame is a handcrafted work of art. There is luxury in every detail. And each new collection is evolution by cultural selection. It's about audacity and aesthetic frontiers. It's style and attitude. And after a quarter of a century, FACE A FACE is still at the cutting edge."
Pascal Jaulent

Offering the best in optical care and sun protection, FACE A FACE has established itself at the pinnacle of luxury eyewear. Renowned opticians worldwide have recognised that dedication to excellence and have been quick to join the brand's growing portfolio of industry-leading partners. When it comes to authorised dealers, only the finest optical boutiques in the world enjoy the privilege of representing FACE A FACE.

In addition to FACE A FACE, two equally extraordinary capsule collections are available from the DESIGN EYEWEAR GROUP, providing a comprehensive portfolio of lifestyle options for the most discerning client. There's BOCCA. Bold yet feminine, provocative yet chic, with temples sculpted into legs and end tips fashioned into stylish footwear. This avant-garde collection was inspired by French surrealism. And for the men - those mavericks with a passion for design and an eye for innovation and quality - there's ALIUM.


Maui Jim

Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, they engineered the revolutionary PolarizedPlus2® lens. 

What began as a collection of seven styles, has evolved into over 725 styles of sunglasses, all of which are polarized and protect from 700% of UVA and UVB rays.